The Thirukkural Youth Challenge is a virtual competition designed for students living in Canada and the USA, aiming to introduce the timeless wisdom of Thirukkural as a foundation for ethical leadership and critical thinking. Participants will explore selected chapters—such as இறைமாட்சி (Sovereignty), கல்வி (Learning), கல்லாமை (Ignorance), கேள்வி (Listening), and அறிவுடைமை (Wisdom)—and respond to real-life-inspired case study scenarios through multimedia presentations. By interpreting Thirukkural values in a modern context, the competition fosters moral reasoning, communication skills, and cultural literacy among the next generation of leaders.